Primate evolution Assignment Example | Topics and Well Written Essays - 250 words

Primate evolution - Assignment Example The shortening of arms also occurs and its significance is to make running smooth because balance is maintained (Gebo and Severson 11). Cranial development is a notable anatomical occurrence. The size and capacity of the brain vary across the various evolutionary groups. Primates developed a larger cranial capacity as compared to their immediate predecessors. For instance, Homo habilis had an approximate cranial capacity of 600 cubic centimeters while Homo erectus had a brain capacity that ranged between 800 and 1100 cubic centimeters. The increase in the brain capacity was a continuous process throughout the evolution stages. The toes and fingers of the early primates were sensitive. The earliest forms had nails with a claw-like modification making hunting achievable. The nails also served as protective gear against external aggression. The forelimbs and the hind limbs had an opposable finger and an opposable toe respectively. The opposable finger makes it easy to grasp objects and food. Since some primates navigated trees, the opposable fingers and toes made the grasping of tree branches easy thus enabling movement along trees. The early forms of man had an optically based anatomy characterized by forward facing eyes. Among human beings, the eyes face the sides of the skull. The forward facing eyes gave the primates a three-dimensional view of their environment. The vision is stereoscopic. Therefore, the primates had a larger field of vision overlapping before their

Solitary Confinement and what it does to Your Mind Essay Example for Free

Solitary Confinement and what it does to Your Mind Essay Try picturing this; you are locked in this cell for 23 hours a day. The cell is small about 6 feet by 8 feet. In the cell there is a steel toilet, a sink built in the top. There is also a steel bed with a very thin matress.There is small shelf for some of your personal items, and a desk hanging off the wall without a chair. There is a window that is about 5 inches wide and about 4 feet tall, but you cant see out of it. Its made of fog clouded glass. The window is also covered with steel with little holes. What Im describing is a cell in a section of a prison called solitary confinement. While prisoners are in solitary confinement they are forced to be in this tiny cell for 23 hours a day. They are only allowed to come out for recreation five times a week for one hour. Their rec in a cage. They are allowed to take three showers a week, and it can only be for five minutes. Solitary confinement is the confinement of a prisoner in a cell or other place in which he or she is completely isolated from others. In my opinion Solitary confinement is barbaric, and does more harm than it does justice. These criminals are being released back into their neighborhoods after being locked up with no human contact for years. Solitary confinement has been around since the 19th century and mental instability has been linked to solitary confinement since the 1860s. Prison records from the Denmark institute during 1870-1920 shows that staff noticed inmates were showing signs of mental illness while in isolation, revealing that this persistent problem has been around for decades. Solitary confinement was developed as a humane alternative. In 1970, the Quackers built Walnut Street Jail in Philidelphia with a, â€Å"Revolutionary and too many humane purpose. The jail was meant to punish and reform. Walnut Street is known as the Birthplace of the modern prison system. There are two types of solitary confinement that are commonly used today. One type is called disciplinary segregation. This is when youre in solitary for a week or two for doing something like stealing a cellmate’s radio. Another type of solitary confinement is known as admistrative segregation. This segregation is used when inmates are deemed a risk to the safety of other inmates or even prison staff. When youre in administrative segregation you can be isolated for month’s even years. In my opinion Solitary Confinement can ruin someone’s mental and their life. Solitary confinement used to be when prisoners would get thrown in the whole, and stay there for a couple of days. Now prisoners are in solitary confinement for years. Just imagine yourself locked in a room with just a bed for years. Would you still be sane? I dont think anyone would come out of that the same person they were before they entered into solitary confinement. Solitary confinement has been recognized as difficult to withstand. Psychological stressors such as isolation can be as clinically distressing as physical torture. But ironically U.S prisons have increasingly embraced solitary confinement to punish and control difficult or dangerous prisoners. The prisoners live with extensive surveillance and security controls, the absence of ordinary social interaction, abnormal environmental stimuli, with sometimes just three to five hours a week of recreation alone in caged enclosure. They only have little, if any educational, vocational, or other activities. Isolation can be psychologically harmful to anybody, and any prisoner. The effects of solitary confinement can have a very strong impact on prisoners that already have a mental disorder. Suicides occur more often in the isolation sections of the jails. Being isolated for a long period of time takes a toll on your mental state. Many prisoners have said they dont know how to interact with other human beings after being in isolation. In 2007, researchers at the University of Washington reported that prisoners released directly from super max prisons into the community have committed new crimes sooner than prisoners who have been released from segregation back into general population for several months before being released. After being locked up in solitary confinement some prisoners find I hard to socialize and suffer from post-traumatic stress disorder. Some have said they can be around people and still feel alone. Some inmates have reported that have emotional breakdowns, and don’t know why. One prisoner I read about named Anthony Graves said, â€Å"That solitary confinement is the worst inhumane treatment to a man.† After someone has been locked away in a tiny cell for 23 hours I don’t know how people can think that wouldn’t have a negative effect on someone. Previously healthy prisoners have developed clinical symptoms usually associated with psychosis or severe affective disorders â€Å"including all types of psychiatric morbidity† Many have committed suicide. Individuals do vary in how well they can deal with living in isolation, however. For prisoners with pre-existing mental or emotional disorders, living without normal human interaction, physical and mental activity and stimulation can aggravate their symptoms to levels equivalent to torture. In one complaint filed against the Connecticut Department of Correction in August 2003, social isolation and sensory deprivation drove some prisoners to lash out by swallowing razors, smashing their heads into walls or cutting their flesh. I read an article about Mississippi prison. In this article it talked about how at one point in time the inmates kept in solitary confinement for up to 23 hours each day, allowed out only in shackles and escorted by guards, they were restless and angry made more so by the excrement-smeared walls, the insects, the dirty food trays and the mentally ill inmates who screamed in the night, conditions that a judge had already ruled unacceptable. So it was not really surprising when violence increased in 2007: an inmate stabbed to death with a homemade spear that May; in June, a suicide; in July, another stabbing; in August, a prisoner killed by a member of a rival gang. After all of this happened instead of the prison tightening stricter restrictions the y loosened them. They allowed the prisoners out longer. They built a basketball court, and a group dining area. They set up rehabilitation programs, and allowed the prisoners to work towards greater privileges. In response to these changes the Mississippi prison atmosphere changed. The prisoners were better behaved, and the violence went down. I read an article about a man named Daud Tulam, who spent 18 years in isolation at the New Jersey State prison. He spent 23 hours a day alone in in a cell no bigger than a bathroom, and he had one hour in a concrete exercise yard. Tulman was sent to isolation because prison officers caught him trying to attack another prison officer. After being in isolation for 18 years Tulman has trouble making small talk. Tulman doesn’t engage in conversation even after being out of jail. Tulman is taking a welding class, and he often hides in the back of the class. When the teacher looks at his work, he doesn’t even make eye contact, but just looks at the floor. Tulman has lost all his social skills. I read another article about a correctional officer named Gary Harkins, who worked in a prisons isolation unit for 25 years. Before reading this article I never even considered the effect isolation could have on the workers. Gary worked for Oregon State Penitentiary. In the article he states that he didnt really understand how much stress he was under. At night Harkins would dream about his work, he felt like he couldnt get away from his job. He worked in giant, windowless, gray prisons, and it would be months until he would get to see the sun. He was in the isolation unit for 12 hours a day. The prisoners and officers didn’t interact like they interact if they were in general population. Harkins began to feel trapped as if he were one of the prisoners. I watched documentary called Lockup, and it featured an inmate named Bobby Ray Gilbert known as snake who spent 19 years in admistrative segregation. Gilbert was convicted of robbery, assault, escape and two counts of murder. Gilbert expressed in the documentary that being in isolation changes the way you think. He said he day dreams about blowing the prison up and killing everybody in it. During the documentary Gilbert attempted to starve himself to death after he found out he was going to be transferred to a prison close to home. I watched another documentary about Solitary Confinement. In this documentary it featured an Inmate by the name of Jusue Gonzales. In this documentary you can see how all Gonzales does is walk back and forth. He said that he can actually see imprints in the floor, where another inmate was doing the same things he’s doing. In this documentary Gonzales expresses that it hurts being locked up in that cell. He said sometimes he just cries. In this documentary the prison guards say that the prisoners are so desperate for human contact that they will do something negative just to get a reaction. These inmates will go to extremes just to get some human contact. Humans depend on other humans for survival. So when there is no type of human contact, these prisoners feel all alone. They start to feel helpless. As I stated before I think that solitary confinement is UN lawful and doesnt do any good. I think that solitary confinement should be banned, or at least be used for up to 2 days. When I hear of inmates being in solitary confinement for years just sound crazy. I know I couldnt last being locked in my room for an hour. When someone is locked away in a tiny cell for 23 hours out of the day, it’s really rare they come out sane. I think as a society we need to find other alternatives to really rehabilitate these individuals. Solitary Confinement is no longer working. The conditions are way too inhumane. In my opinion solitary confinement is just creating animals. You are leaving these angry men and woman in a tiny cell with little to no human contact for 23 hours out of a day. Do you really expect someone to come out rehabilitated and ready to do well? No, they are just going to come out of jail angry and bitter, and most likely end back up in Solitary Confinement. Work Cited Ball, B. (2012, Oct 31).What life is like in solitary confinement at north carolina’s central prison. McClatchy-Tribune Business News. 1-10 21 Oct 2012. Website. Solitary Confinement. Wikipedia 1-6. 10 Oct 2012. Website Sullivan, Laura. (2006). In U.S Prisons Thousands Spend Years in Isolation. 1-3. 21 Oct 2012. Website. Sullivan, Laura. (2006). Making it on the outside after decades in solitary. 1-6. 21 Oct 2012. Website. Sullivan, Laura. (2006). Hear Harkins Tell his story. 1-3. 21 Oct 2012 Website. Weir, Kirsten. (2012). Alone in the hole, Vol 43, No.5, page 54. 21 Oct 2012. Website.

The Olay Brand Called Olay Evolution Marketing Essay

The Olay Brand Called Olay Evolution Marketing Essay INTRODUCTION The Procter Gamble Company (PG) is one of the worlds largest consumer goods companies. It markets more than 300 brands in the beauty, health, fabric, home, baby, family, and personal care product categories. The company operates in the Americas, Europe and Asia. It is headquartered in Cincinnati, Ohio, and employs about 135,000 people. CORPORATE OBJECTIVES The objective of Procter Gamble is that They will provide branded products and services of superior quality and value that improve the lives of the worlds consumers, now and for generations to come. As a result, consumers will reward us with leadership sales, profit and value creation, allowing our people, our shareholders and the communities in which we live and work to prosper. (http://www.uk.pg.com/company/aboutPG/purposeValuesPrinciples.html) CORPORATE STRATEGY Procter Gamble (PG), one of the worlds largest consumer goods companies is also a pioneer in the use of mass media. The company has used newspaper advertisements, radio and soap operas to advertise its popular brands like Crest, Pampers, Pantene and Folgers. During 1990-2000, however,  its rate of growth took a plunge. When AG Lafley took over as CEO in 2000, he gave PG a complete makeover with the focus on innovation and advertising. Since 2000, PG has been increasingly embracing targeted, viral and on-line marketing. (http://www.uk.pg.com/company/aboutPG/purposeValuesPrinciples.html) PROPOSED PRODUCT olayLogo87_Jul06.jpg Evolution Olay is a worldwide leader in skin care and have been trusted by women for fifty years. Graham Wulff, an innovative and entrepreneurial South African chemist developed the original formula at the beginning of the 1950s. Olay has eight global product lines offering a multiple of product. Product such as; Olay professional pro-X, Olay Definity, Olay Regenerist, Olay Total effect, Olay complete, Olay hydrate cleanse, Olay clarity, Olay body lotion, Olay touch of sun and Olay body cleansing (http://www.docstoc.com/docs/14719894/Oil-Of-Olay-Products). Skin care is evolving faster than ever with independent clinical trial and new standards in natural and organic cosmetics. Olay evolution will be a combination of Olay total effects (7 seven powerful anti-ageing in one) and Olay Definity (fight wrinkles, brown spot and discolouration). Many consumers want products that offer more than one benefit. So this product is expected to moisturize, fight free radicals and give the skin a more youthful appearance. This product would offer the costumer an ideal combination of the world most powerful skin care solution. Anti-aging is the fastest-growing skin segment, standing at $567.6 million, now representing the biggest category in skin care, surpassing facial cleansers which stand at $559.2 million. (http://www.allbusiness.com/population-demographics/demographic-groups/5517853-1.html) product-landing-definity_v6.jpg product-landing-total-effects.jpg Women are very particular when dealing with their face. They need to be convinced the product will deliver all the promised benefits. Women are willing to try new things and spend more money to look better and younger. Skin care attracts customers from all income level as most women like to take care of their appearance. The increase number of women working equates women with more money to spend and skin care is one of the favourite avenues for their spending. Based on Procter Gamble F4Q10 (Qtr End 06/30/2010) Earnings Call Transcript, Female Skin Care grew volume double digits with positive share trends. In the U.S., Olay all-outlet value share of the Facial Moisturizer segment was up almost two points behind the continued strength of the Olay Pro-X line and the Olay Regenerist Roller ball Eye Treatment innovation. Olay also had strong results in developing markets, more than doubling shipments in India, Saudi Arabia and the Philippines. Organic sales increased 5%, driven by 8% organic volume growth. (http://seekingalpha.com/article/218380-procter-gamble-f4q10-qtr-end-06-30-2010-earnings-call-transcript) Rate of Global skin care market 2002 and 2007 Country 2002 ( £M) 2009 ( £M) US 6,752.2 8,059.2 FRANCE 2,391.1 4,368.0 GERMANY 1,975.1 3,239.3 ITALY 1,440.0 2,340.4 SPAIN 956.4 1,897.9 UK 1,612.7 2,937.6 Source: Euro monitor international Below are the analyses of the business environment to back up the proposal. ANALYSIS OF BUSINESS ENVIRONMENT Every Business operates within an environment, these environments directly and indirectly affects the way those businesses function. Competition in the skin care industry tends to be more intense and there are many changes that can be regarded as threat and opportunity that it is important for managers to cope with. MACRO Political The political environment Relates to the pressures and opportunities brought by changes of the government and their views toward the skin care industry. Each government always have a mandate to regulate the use on non organic ingredients in most skin care product. Economic This Refers to economic factors and structures and such variables like the stock exchange, interest and inflation rates, the nations economic policies and performance, exchange rates, etc. Although PG is based in the US, it earns revenues, pay expenses, own assets and incur liabilities in countries using currencies other than the US dollar. As a result, increases or decreases in the value of the US dollar against other major currencies will affect the companys net operating revenues, operating income and the value of balance sheet items denominated in foreign currencies. Social Middle-aged women are very interested in skin care items that help them retain a more youthful appearance and complexion. Observing social factors helps organisations maintain their reputation among stakeholders. Technological Changes in technology can affect a company competitive position. Industries merge; new strategic groups emerge; currents products improve and the cost of production gets reduced by process innovation. Because the skin care industry is very competitive, the company necessitate taking advantage of the latest technology and revolutionary substances to create new product in order to maintain customers interest and loyalty. Environmental With global warming and carbon foot prints being big concerns, governments and scientists are encouraging companies and individuals to be more environmentally aware. PGs policy is to: Ensure its products, packaging and operations are safe for their employees, consumers and the environment. Reduce or prevent the environmental impact of products and packaging in their design, manufacture, distribution, use and disposal whenever possible. They support the sustainable use of resources and actively encourage reuse, recycling and composting. MICRO Buyer Power;  Consumer products companies face weak buyer power because customers are disjointed and have little influence on price or product. But considering the buyers of consumer products to be retailers rather than individuals, then these firms face very strong buyer power. One good example is the business relationship between wall-mart and PG (see swot analysis). Supplier Power; the company could face some amount of supplier power simply because of the costs incurred when switching suppliers. Notwithstanding, suppliers that do large amount of business with the company also are somewhat obliged to their customers; nonetheless, bargaining power for both the firms and their suppliers is probably limited. Threat of New Entrants;  Given the amount of capital investment needed to enter the skin care industry, the assumption is that threat of new entrants will be fairly low. Threat of Substitutes;  Within the skin care industry, brands thrive in helping to build a competitive advantage, but even the pricing power of brands can be scoured with substitutes. Threats to this product may arise from other anti-aging products such as; Avotone, Revitol, Ceramide C etc. Degree of Rivalry; Skin care industry is a very competitive market, taking advantage of the latest technology and revolutionary substances to create new product in order to maintain customers interest and loyalty will be very important. In doing so it will increase the companys competitive advantage over other top brands like Avon and Nivea Visage. INTERNAL The internal environment constitutes variables and forces within the control of the organisation. These variables are; conditions, entities,  events, and  factors  within an organization which  influence  its  activities  and  choices, its philosophy, particularly the  behaviour of the  employees. Other variables include; the  organisation mission statement,  leadership style, and its  culture. SWOT Analysis; this is a planning method use to evaluate the strength, weaknesses, opportunities and treat to a business. It involves specifying objectives of a business at the same time identifying the internal and external elements that will affect the business both positive and negative in the race to attain its stated objectives. Strengths Weaknesses Leading market position geared on a strong brand portfolio. Significant RD and market investment. Robust cash productivity Increase instances of product recall. Excessive dependant on Wal-mart. High product prices translated into sales volume decline and market share loss. Opportunities Threats Future growth plans- Increase concentration on its core attractive businesses and enhancing its customer base. Increase investment in manufacturing capacity in developing countries. Acquisitions to expand portfolio Counterfeit goods. Changing global retail scenario and rise of private labels. Commodity cost and currency exchange rate. Rising cost of energy prices Economic slowdown in US and Euro zone. (www.datamonitor.com) STRENGTHS Leading market position garnered on a strong brand portfolio With revenues of $79,029 million, PG is the worlds largest consumer products manufacturer, with its products reaching 4 billion people worldwide. PG is the 20th largest company in sales and the 9th largest company in profit among the Fortune 500 companies. The companys market capitalization in 2009 was roughly $150 billion, making it one of the 10 most valuable companies in the US. PG holds leading global market shares in a variety of categories, including baby care (33%), blades and razors (70%), feminine protection (37%), and fabric care (33%). The companys leadership position is built on its strong brand portfolio. Strong brand portfolio enables the company to achieve economies of scale in distribution and retain a strong bargaining position with retailers. Leading market position provides PG with significant competitive advantage as well as stabilizes the companys financial growth Significant RD and market investment. Being a consumer products company, PG relies heavily on innovation and continued marketing investments in order to establish a significant competitive advantage. As a result, the company has made significant investments in RD and marketing. Over the last decade, PG has invested more than $2 billion in consumer and market research (nearly twice that of its closest competitor, Unilever; and equal to the combined total of its other major competitors; Avon, Clorox Company, Colgate-Palmolive Company, Energizer Holdings, Henkel, Kimberly-Clark, LOreal, and Reckitt Benckiser). Virtually, all the organic sales growth delivered by PG in the past nine years has come from new brands and new or improved product innovation. PG also involves external innovation partners to boost its internal innovative capability, an approach it calls Connect and Develop. Currently, more than half of all product innovation coming from PG includes at least one major component from an external partner. PGs strong RD capabilities and a marketing-driven understanding of consumer needs are backed by significant marketing investments. The company invests more than $7 billion in advertising annually, consistently making PG one of the worlds largest advertisers. Strong focus on research and development allows PG to renew its product line at regular intervals, which boosts customer loyalty and revenue growth. Significant marketing investments to support its brands and a broad product portfolio help PG to remain at forefront in a competitive market. Robust cash productivity PGs cash productivity: the percentage of earnings converted into cash has averaged over 100% since 2001, consistently among the very best in the industry. This is primarily due to PGs strong focus on productivity, working-capital management and cost reduction. Furthermore, PG is equally rigorous about managing costs. The company has reduced overhead costs as a percentage of sales by more than 300 basis points since 2001. The cash productivity allows PG to maintain the companys excellent credit rating, to pay strong dividends, and to have the flexibility to invest in the business organically or through mergers and acquisitions. Therefore, robust cash productivity ensures that PG has the flexibility and the resources to invest in growth even in the most challenging environments. WEAKNESSES PG has been registering increasing instance of product recalls. One case in point is in November 2009, the company voluntarily recalled three lots of its Vicks Sinex nasal spray in the US, Germany and the UK. The recall was a precautionary step after finding the bacteria B. cepacia in a small amount of product made at its plant in Gross Gerau, Germany. In March 2010, PG voluntarily recalled its Pringles Restaurant Cravers Cheeseburger potato crisps and Pringles Family Faves Taco Night potato crisps in response to a recommendation from the Food Drug Administration (FDA) to the food industry to protect consumers from potential Salmonella exposure. Most recently in June 2010, PG voluntarily recalled a small percentage of 1-liter bottles of Scope Original Mint and Scope Peppermint mouthwash with malfunctioning child-resistant caps in the US and Canada. Recurrent product recalls could affect the brand image of the company, which would lead to low customer loyalty and brand equity. Excessive dependent on Wal-Mart PG is heavily dependent on Wal-Mart Stores (Wal-Mart) and its affiliates for generating major part of its revenue. Sales to Wal-Mart and its affiliates represented approximately 15% of its total revenue since 2006. High dependence upon a Wal-Mart reduces the bargaining power of the company. Also, Wal-Mart could use its bargaining power to impose unfavourable terms on the company. Any decrease in revenue from Wal-Mart could have a negative impact on the companys businesses. Hence, the loss of this customer will lead to a sharp decline in PGs revenues and also a loss of its market share. OPPRTUNITIES Future growth plans In order to grow in a highly competitive environment, PG is pursuing a clearly drafted strategy with focus on two areas: increasing concentration on its core attractive businesses and enhancing its customer base. The company is sharply focusing on its core attractive businesses (the beauty and health market segments and several household care categories) as these are fast-growing businesses. For instance, the global market for personal care products has annual sales of over $39.5 billion and is growing at a rate of around 5% annually. PG intends to increase its customer base by acquiring under served and unserved consumers. In line with this, the company is targeting developing markets; extending its distribution systems; and expanding its brand and product portfolio. Developing and emerging economies are expected to account for 90% of the worlds population by 2010, and this is expected to drive demand for fast moving consumer goods. Increased investment in manufacturing capacity in developing countries PG is planning the biggest increase in its manufacturing capacity in order to expand into categories and countries where it doesnt have a brand presence. The company is investing 4% of sales in capital spending, including funding for new manufacturing capacity to support future growth. Over the next five years, PG plans to add 20 new manufacturing facilities. Almost all of these facilities are in developing markets, and almost all will be multi-product category facilities. By focusing on developing markets, the company would reduce the cost of serving these markets while also being closer to regions with the greatest long term growth potential. Acquisitions to expand portfolio PG has made significant acquisitions in the recent past. For instance, in June 2009, the company acquired the Zirh skincare brand. Zirh is a leading super premium, male grooming brand available in high-end department stores, specialty outlets and online. Later in May 2010, PG entered into an agreement to acquire Natura Pet Products, a privately-held pet food business. Most recently, in July 2010, the company concluded its purchase of the Ambi Pur Brand from Sara Lee Corporation. Ambi Pur is a leading global air care brand with presence in 80 countries, and also has several toilet care products, with strong presence in Western Europe and Asia. These kinds of acquisitions will strengthen PGs presence across a range of categories and in turn augment its top line and bottom-line. THREATS Changing global retail scenario and rise of private labels PGs products are sold in a highly competitive global marketplace which is experiencing an increased trade concentration and the growing presence of large format retailers and discounters. With the growing trend toward retail trade consolidation, it is increasingly dependent on key retailers. Some of these retailers have a greater bargaining strength than PG. They may use this leverage to demand higher trade discounts, allowances or slotting fees, which could lead to reduced sales or profitability. Commodity cost and currency exchange rate instability places tremendous pressure on PGs business. Not to mention the unexpected and dramatic devaluations of currencies in developing or emerging markets reduce profits. Counterfeit goods Trade of counterfeits and pass-offs products is negatively affecting the growth of FMCG companies like PG. The top two brands within any category be it cosmetics, detergents, or soaps are effected the most by counterfeit. It is estimated that the loss due to counterfeit products convert into around  £6 billion ($8.5 billion). Furthermore, with the advent of digital channels there has been a surge in the sale of counterfeit products and online sales of these products increased by 9% in 2009. Besides revenue losses, counterfeits and pass-offs also affect the companys brand as they are unsafe. (Swot analysis Source: www.datamonitor.com ) The best strategies accomplish an organisation mission by exploiting an organisation opportunity and strength, while neutralizing its treat and avoiding its weakness. Ansoff matrix Ansoff matrix highlight four possible market strategy for the propose product. ansoff_matrix-124013-1.jpeg (http://www.brothersoft.com/ansoff-matrix-124013.html). Product development: as this is a new product in the range, much emphasis will be to offer the product to the existing customer base. Using the competitive advantages and brand image of previous products to lunch the propose product. With the companys focus on advertising, (worlds largest advertisers) it can use the advertising power to push the product to recognition. Sixty percent (60%) of the strategy will be on product development. Diversification: One of the opportunities available to the company is launching into new markets and developing economies. Forty percent (40%) of the strategy will be to launch the propose product in an entirely new market. Market Penetration: this occurs when the company sells its existing product in its existing market, perhaps through greater promotional efforts. As this is a new product this strategy might be considered in the future. Market Development: this occurs when the company tries to sell it existing products in new and emerging markets. This strategy as well might be for future considerations.

Rey Bredbarys Fehrinhiot 451 :: Ferinhiot 451 Esseys

Cherectir Discroptoun Gay: Hi os e cherectir whu os blondly duong whet thi wurld os duong eruand hom wothuat thonkong. Frum thi onsodi hi os doffirint, hi hes e sympethitoc end carouas sodi on hom, hoddin sumiwhiri. Hi os jast loki eny forimin woth en anshevin blaosh luuks ivin eftir hi shevis, end woth bleckniss uf thi eshis on hos hends end feci. Aftir hos incuantir woth clerossi, hi sterts tu thonk end wundir anotintounelly. Hi sterts tu qaistoun hos ceriir end thi riesun bihond barnong buuks. Thiri mast bi sumithong ompurtent on thusi buuks uthirwosi thiy wualdn’t bi biong barnid. Hi rielozis thet hos lofi os nuthong bat fori end barnong buuks, thet hos lofi os impty end gluumy. Hi hes tekin e stip tuwerds anluckong thi mystiry bihond barnong buuks end hos duar lofi. Moldrid: Shi os thi wofi uf Gay Munteg. Shi os e viry embogauas cherectir, fall uf saspocoun. Hir physocel eppierenci os viry onsognofocent â€Å"Hir feci wes loki e snuw cuvirid oslend apun whoch reon moght fell (9) Shi os ubvouasly ubsissid woth T.V on e wey piupli eri eddoctid tu drags. Shi asis tu kiip hir frum thonkong ebuat hir lofi end thi rieloty uf ot. Shi clierly troid tu cummot saocodi, bat shi rifasis ot. Thos ettimpt shuws thet shi os nut heppy woth hir lofi end went tu git rod uf ot. Shi duisn’t went tu divilup e riletoun woth hir hasbend, end shi duisn’t went tu hevi kods. Besocelly shi os on dinoel uf hir uwn lofi end ectouns, es e risalt shi os nut rielozong thet hir ectouns eri nut roght. Moldrid os loki en ivol stunir whu sots on hir huasi ell dey. Bietty: Hi os e viry clivir cherectir. Hi hetis buuks end wents tu barn thim, bat ot siims loki es of hi sicritly rieds buuks. Hi os e bog gay woth viry ponk tuni uf culur tu hos feci. Darong thi forst pert uf thi buuk, thi forimin gut cellid fur en imirgincy et thi uld wumen's huasi fur buuks. If ried cerifally yua woll nutoci enuthir sodi uf Bietty’s cherectir. Whin Bietty telks tu thi uld wumen hi rifirincis e lottli frum thi Bobli, â€Å"Yua’vi biin luckid ap hiri fur yiers woth e rigaler demnid Tuwir uf Bebil,†(24). It siims loki hi asi tu ried on thi pest bifuri thi buuk barnong stertid. Bietty elsu trois tu cuntrul Gay’s mond frum hos ixpiroinci es e fori cepteon, bat hi cen nivir rimuvi thi merk thet Clerossi hes lift un Gay ebuat buuks.

Does ‘Pascal’s Wager’ Provide a Convincing Argument for Belief in God? Essay

Published in 1670 and named after French philosopher and mathematician Blaise Pascal; the philosophical theory of Pascal’s Wager reasons that to believe in God is a decision made in a time of uncertainty. The Wager also explains that whether or not God exists, we can estimate the outcome; an infinite reward or an infinite punishment. This suggests that the rational choice to live as if God exists is the better of the possible choices; yet, through reason alone, one cannot come to the knowledge of God’s existence. Many people’s beliefs may be in their own interest to hold, thinking, if we plan for the future it will pay off in the long run; or in other cases, we explain why somebody holds a belief by appealing to its causes. This being said, the idea of the Wager is deciding whether or not to believe in God and to consider the expected outcome for each of these options. I think that Pascal’s Wager is supposedly meant to provide reasons which would persuade any rational person that they should believe in God. However, I don’t think it is a valid argument, although it is convincing. The argument of Pascal’s Wager can be used for any God at all, so what happens if you pick the wrong God? Who is to say this God actually rewards belief and punishes those who do not believe? If we supposedly were to pick a god and it does exist, won’t this omniscient god know that we only believe just to be safe? Would our outcome still be an infinite reward, or would we not be rew arded for our fake belief? I don’t think we can be guaranteed any specific outcome, such as an infinite reward or infinite punishment, because if you believed in a god because you wanted to have chance on your side, then the God would know this, and would know that your belief was not real. The belief in God relies on assuming that the god described is real and has those characteristics. The argument of Pascal’s Wager begins with an assumption, and then appeals the same supposition as its conclusion. You have to believe this assumption in order to believe in God and if you do not believe the primary assumption about God already, then the argument should not convince you. Therefore, if there is no God, no afterlife, no continuation and you wasted your time maiming yourself and your kids, eating a restricted diet or giving your time to faking a belief in God, you have missed a lot in the only life you have. The only certain result of Pascal’s Wager is that one will pretend to believe, which is all one can do if they do not really believe. Yet, if there is a god, he would know that you are faking it so you would go to hell anyway. The Wager gives us an option to believe in God in times of uncertainty; suppose your dog who you love dearly lay next to you close to dying, and the vet offers to try a new drug to cure the dog, however, could not guarantee treatment. The drug has a 50-50 chance of saving your adored dog’s life. Would it be sensible to try it, even if it cost a bit of money? Supposing it was free, it would be unreasonable not to try it and reasonable to try it. This is an example understanding the Wager in a time of doubt and uncertainty; to believe in God not because your reason can prove with certainty that it is true that God exists but because your will pursues happiness, and God is your only chance of attaining happiness eternally. In my opinion, the argument of Pascal’s Wager, is not a valid argument, however, it is a convincing one. When you first hear Pascal’s Wager, it sounds good, but in fact, it depends on whether an individual chooses to believe.. Most disbelievers, such as me, question the Wager purely because we know of no persuasive evidence or reasons to believe; maybe proving the argument or showing some good evidence might convince unbelievers. To say it is in someone’s ‘best interest’ to believe in God is completely unsound, especially considering someone cannot sincerely choose to believe in something, just because it is rationally logical to do so. If you said all the right prayers and attended church on a regular basis, that still would not be the same thing as truly believing, any omnipotent, omniscient, omnibenevolent God would see straight through that. . I do not think by act of will, that you can force yourself to believe that God exists. This argument is logically invalid, but people are afraid of an infinite punishment, or the final outcome of choosing to believe in god, therefore are easily convinced by rationally unsound arguments.

NASA and the Mars Mission essays

NASA and the Mars Mission essays Throughout the course of history, man has dreamed of stepping foot on another planet. The advances in technology in the 20th century have allowed man to do what at one time was considered unthinkable for millenniums before. With the advent of the modern space program in the early 1950s, NASA has performed many inconceivable feats. They have sent and returned men to space. They've set up space stations orbiting the earth. They have allowed men to land on the moon, collect samples, and then return to the earth. They have sent spacecraft to explore comets and other planets. They have even sent space probes outside the known walls of this solar system. Recently, NASA has been spending billions of dollars in researching our second nearest planet, Mars. In understanding the scientific importance that such research can mean, the United States is justified in spending this money on NASA space missions to Mars. President John F. Kennedy said in 1961 that he believed that the United States could put a man on the moon before the end of the decade. Unfortunately, he never lived to see this prophetic feat performed. But in July of 1969, Neil Armstrong stepped foot on the moon before live audiences around the world. As he stepped out on this extraterrestrial surface, he stated the now famous words, "That was one small step for man, one giant leap for mankind." But why was Kennedy so adamant about sending men to the moon? What significance could such a feat serve in our lives? Of course, we lived in a different time then. Many believed our effort to send a man to the moon was just an attempt to display the philosophical superiority of capitalism over communism during the height of the Cold War. If America could send a man to the moon before the Soviets, then perhaps, it was thought, that the world would come to understand that our capitalistic form of government allows scientific advancement mu ch faster and better than a communist or socialist fo...

Working With Windows Registry From Delphi Applications

Working With Windows Registry From Delphi Applications The Registry is simply a database that an application can use to store and retrieve configuration information (last window size and position, user options and information or any other configuration data). Registry also contains information about Windows (95/98/NT) and about your Windows configuration. The Registry database is stored as a binary file. To find it, run regedit.exe (Windows registry editor utility) in your Windows directory. You will see that information in Registry is organized in a similar way to Windows Explorer. We can use regedit.exe to view registry information, change it or to add some information to it. It is obvious that modifications of the registry database could lead to a ​system crash (of course if you dont know what you are doing). INI vs. Registry It is probably very well known that in the days of Windows 3.xx INI files were a popular way of storing application information and other user-configurable settings. The most terrifying aspect of INI files is that they are just text files that the user can easily edit (change or even delete them). In 32-bit Windows Microsoft recommends using Registry to store the type of information that you would normally place in INI files (users are less likely to alter registry entries). Delphi  provides full support for changing entries in the Windows System Registry: via the TRegIniFile class (same basic interface as the TIniFile class for users of INI files with Delphi 1.0) and TRegistry class (low-level wrapper for the Windows registry and functions that operate on the registry). Simple Tip: Writing to the Registry As mentioned before in this article, basic registry operations (using code manipulation) are reading information from ​Registry and writing information to the database. Next piece of code will change the Windows wallpaper and disable the screen saver using TRegistry class. Before we can use TRegistry we have to add Registry unit to the uses clause at the top of source-code. ~~~~~~~~~~~~~~~~~~~~~~~~~uses registry;procedure TForm1.FormCreate(Sender: TObject) ;varreg:TRegistry;beginreg:TRegistry.Create;with reg do begintryif OpenKey(\Control Panel\desktop, False) then begin//change wallpaper and tile itreg.WriteString (Wallpaper,c:\windows\CIRCLES.bmp) ;reg.WriteString (TileWallpaper,1) ;//disable screen saver//(0disable, 1enable)reg.WriteString(ScreenSaveActive,0) ;//update changes immediatelySystemParametersInfo (SPI_SETDESKWALLPAPER,0, nil,SPIF_SENDWININICHANGE) ;SystemParametersInfo (SPI_SETSCREENSAVEACTIVE,0, nil,SPIF_SENDWININICHANGE) ;endfinallyreg.Free;end;end;end;~~~~~~~~~~~~~~~~~~~~~~~~~ Those two lines of code that start with SystemParametersInfo ... force Windows to update the wallpaper and screen saver information immediately. When you run your application, youll see the Windows wallpaper bitmap change to the Circles.bmp image that is, if you have circles.bmp image in your Windows directory. (Note: your screen saver is now disabled.)

Role of Women in WWII essays

Role of Women in WWII essays When I previously thought about the participants of World War I, I imagined brave, young men fighting fearlessly for the country they believed in. I envisioned the war fields dotted with machinery, trenches and fortresses that helped to protect the heroic men who fought continuously until the end. I pictured the victorious soldiers returning home to accepting and joyous companions whom they had been away from for so long. Not once did I think of the women volunteering for the war. I figured they simply sat at home praying for the safe return of their loved men. However, in closer examination of The Great War, I have learned of my naivety. In reality, women were as much a part of the war as were men. Although women played distinctly different roles, their experiences were often virtually indistinguishable to those of their male comrades. For example, women and men had the same pressure put upon them to volunteer for the war. Once involved in the war, both genders were forced to question their previous beliefs and their learned virtues while discovering that this great war wasnt what had been expected. Men and women had to suffer from extremely horrible living conditions, face the fact that they were simply a number to the country they were fighting so valiantly for and learn to psychologically deal with experiences nobody had ever fathomed before. And when those who were lucky enough to survive returned home, they had to reevaluate their relationships with those they had left behind, often times discovering that the only thing that war had provided was an uncertain future. I often wonder if as many men and women would have volunteered for the war if they had known what they were up against beforehand. Deductive reasoning tends to tell us they would have been more reluctant, but the pressures from their countries were so intense that many may not have had much of a choice but to enlist. Volunteers entere...

The influence of the european culture in management leadership style Research Paper

The influence of the european culture in management leadership style of european managers working in Asian countries focusing on - Research Paper Example The approach used in leadership and management therefore determines the outcome of the various decisions made. However, all these are influenced by factors such as the immediate as well as external environment, the structure of the organisation or institution, business culture and the relationships which exist between the management and the subordinates (Marcus et al, 2003). Management and leadership are inherently dependent on each other although leadership is a component of management and success in any decision made is influenced by the balance between the two elements (Hofstede, 1991). Management styles are influenced by the leadership styles employed in the running of business entities. There are four fundamental leadership styles although there are several others which are based on the particular management approaches used. These include democratic, laissez faire, autocratic and participative leadership styles. Democratic, laissez faire and participative management leadership s tyles involve staff while autocratic style is purely based on the management making decisions for the business or company (Marcus et al, 2003). ... Asia in specific India has been receptive to the European leadership styles compared to other parts of Asia and African countries. According to Ralston et al (1993), the increase in international affairs has led to the convergence and divergence debate where organizations take strategic positions in different ways. The authors point out that convergence thesis is where economic ideology is the main driver of cultural values for example exposure to European business leads to the adoption of European culture. Thus culture is treated as something accidental that does not have any prior planning for it to take place. On the other hand, Hosfede, (1980, 1991), Adler (2002) point out that a divergence perspective recognizes a country and its cultural differences, they emphasize that culture plays a big role in influencing the way management is conducted. Ward et al (1999) and Ralston et al (1993), indicate that when two cultures meets and equally exchange ideas and values, that is cross â⠂¬â€œdivergence, this type of divergence recognizes the importance of national culture and economic ideology and the synergy between the two â€Å"â€Å"when an individual incorporates both national culture and economic ideology influences synergistically to form a unique value system that is different from the value set supported by either national culture or economic ideology† (Ralston et al, 1997: 183). According to the Centre fro Comparative Management Studies (2011) the relationship between culture and leadership styles and agrees with the notion that culture has a small but significant impact on the leadership styles of an individual , other factors that affect an individuals leadership styles are the

How Bureaucracy stands in the way Essay Example | Topics and Well Written Essays - 250 words

How Bureaucracy stands in the way - Essay Example Teachers have limited access to technology, instructional resources, materials which aid them in teaching the students. Teaching curriculums in schools remain not fit for the students because teachers don’t have access to engaging curriculums which reaches the international academic requirements (The Broad Foundation, 2013). Inadequate students’ mentors and master teachers also contribute to failure of education. Teachers are not free to reach their heads as well as the students due to bureaucracy. Less attention to students’ needs and complaints is also very common in many schools. The school committee focuses mostly on time spending meetings, struggle for leadership and setting of policies benefiting themselves. In all these undertakings what is affecting the teachers and students is never discussed therefore the low academic achievements. The labor laws and agreements prevent the board members from directly communicating to teachers and students and therefore their problems are never addressed on. In the school systems, the issue of accountability brings a lot of problems as there is conflict of who is responsible of this or that (The Broad Foundation,

Compare and contrast the ideologies and aims of VILLA and CARRANZA and Essay

Compare and contrast the ideologies and aims of VILLA and CARRANZA and their impact on the Mexican Revolution ( 1910-17) - Essay Example d his success in the revolution was mainly due to his ability to portray himself as a wise, stern patriarch who was the nations best hope for peace.† (Minster About.com Guide) Villa often opposes dictators during his time and revolted against the current regime twice. He strongly believed in his ways and that Mexicans should be free from oppression of people in power and injustice. Carranza joined the revolution due to high ambitions; he collaborated with Francisco Madero who was the brains of the revolution in 1910. As quoted by Christopher online, â€Å"Carranza was not a true believer in reform and he felt that a firmer hand (preferably his) was needed to rule Mexico.† (Minster About.com Guide) Carranza was more into the politics of the matter. One of his major reasons for joining the revolution was his plans of attaining power for himself. After Madero got assassinated by Huerta, another uprising came; this time led by Carranza himself. He was supported by Villa and Obregon on this one. Villa led his army to winning countless battles with his bravery. With his great charisma he was able to gather an army of 3000 in just a month time. He led them the last time against American Troops, after attacks on Columbus and New Mexico, before he was awarded pardon in 1920. Carranza, on the latter part of the second uprising, was sided by the United States. Villa went to the mountains during this time and was considered a fugitive of the New Mexican government. Little was changed during Carranza’s reign. Jennifer Rosenberg added in her online article that; â€Å"Villa retired from revolutionary life in 1920 but had only a short retirement for he was gunned down in his car on July 20, 1923.†(Rosenberg About.com Guide) After Obregon drove him off of power in Mexico, Carranza was gunned by Rodolfo Herrera in his sleep together with his top supporters in 1920. As Christopher Minster quoted it, â€Å"Herrera was put on trial by Obregon, but it was clear that no one missed

Comparison of Organizational Cultures of the United States versus Essay

Comparison of Organizational Cultures of the United States versus Saudi Arabia and the United Arab Emirates - Essay Example Arguments in this paper flow from four cultural traits of effective organizations that include involvement, consistency, adaptability, and mission. The paper compares and contrasts the organizational cultures of the U.S and those of the Saudi Arabia and the United Arab Emirates by applying elements such as collectivism versus individualism, femininity versus masculinity, orientation, and power distance. America organizational culture features a system of inclusive involvement whereby employees are rewarded for taking initiatives. The American system values accountability and empowerment. The American organization cultures stress the significance of accountability. The U.S. organizational culture provides a favorable environment for peak performance accompanied by extrinsic rewards. Aspects such as individual bonuses are tied to initiative and personal accountability. The organization culture of the U.S. establishes conditions for achieving operational objectives. U.S. organization culture stresses the importance of values such as communication, innovation, collaboration, and stability, which influences the employees’ roles and expectations. The organizational culture of U.S. also encourages innovation and risk taking. Saudi Arabia and United Arab Emirates, which comprise part of Arab World, exhibits unique values and beliefs as reflected on the organizations practices and systems development, implementation and management. The two countries are heavily dependent on foreign labor, especially in essential professional and skilled or technical fields. Expatriates in the countries are hired contractually; their jobs attract high extrinsic rewards. There is a strong inclination in both countries for an increased preference for managerial positions. Survey conducted in organizations in both countries highlights conflicting attitudes towards Western business models. However, most agree that they enhance organizational performance. Regulatory decisions within the

Case brefings on Mary Tiano vs Dillard store Essay

Case brefings on Mary Tiano vs Dillard store - Essay Example Later, Dillards appealed the findings of religious discrimination which was later reversed. The main issue of the case was termination of employment on the basis of religious discrimination whereby the Dillard Departmental Store did not find the need of Mary Tiano’s pilgrimage to Medjugorje, Yugoslavia as sufficient ground for legitimate leave of absence from work. Title VII, 42 U.S.C. SS 2000e et seq. relates to the employment termination of an individual on the basis of their religious beliefs and states ‘to discharge any individual . . . because of such individual’s . . . religion’ (S 2000e-2(a)(1)). Title VII also defines religion as ‘all aspects of religious observance and practice, as well as belief, unless an employer demonstrates that he is unable to reasonably accommodate to an employee’s or prospective employee’s religious observance or practice without undue hardship on the conduct of the employer’s business’ (S 2000e(j)). The case is relatively simple in its context as it involves just 3 main elements. Firstly, the plaintiff, Mary Tiano was a bonafide employee of Dillard’s in 1988 who worked as salesperson in the women’s shoe department in its Park Central Mall, Arizona. She was a devout Roman Catholic which considerably influenced her life in general. Secondly, in 1988, the defendant, Dillard’s had an authorized policy of granting unpaid leave at management’s discretion. They also discouraged vacation leave during their peak season period between October and December and had specific vacation policy that particularly prohibited taking leave of absence during this time. It can be argued that Dillard’s had basically denied leave because of its ‘no leave policy’ and also because it was not convinced of her urgency to meet her religious commitment or ‘pilgrimage’ at Medjugorje, Yugoslavia at that particular time only and in the case of any accommodation that would be made at

Direct-to-Consumer (DTC) marketing of prescription drugs Essay

Direct-to-Consumer (DTC) marketing of prescription drugs - Essay Example The Food and Drug Administration is the organization in charge of regulating the DTC marketing. These advertisements are placed through the television, print media, radio and other mass and social media. Regulatory and ethical concerns regarding these advertisements, mostly with concerns on the degree to which these advertisements may excessively influence the prescriptions based on the consumer demands, when in some case, they may not be obligatory has become a contentious issue. My major intend of writing this article is to talk about the significance the DTC marketing among consumers and physicians. Presently, it is only the United States and New Zealand in the whole world that consent to DTC marketing. Print advertisements were only meant for over the counter medications during the 18th century. These adverts led to people believing in the fact that those products could cure alcohol related diseases, obesity and dyspepsia. In the 19th century, there was little oversight on the efficiency and safety of these drugs by the government. By the time, the 20th century was being ushered in, a lot of new products flooded the American pharmaceutical market, while most of them one could doubt their effectiveness. This led to passing of a Food, Drug, and Cosmetics Act in 1938 by the congress that ensured safety of the drugs on the market. Later in 1962, the FDA was granted an additional responsibility of regulating advertising of prescription drugs. Growing concerns about these advertisements led to introduction of S. 1082, the Food and Drug Administration Revitalization Act so as to requ ire a mandatory moratorium on advertising new prescription drugs, a pre-clearance of the DTC advertisements. It also required that certain language be included in these advertisements. These restrictions were removed from the bill due to pressure from the American Advertising Federation (AAF). The AAF contends that these moratoriums would violate the first amendment protection

Comparison of Organizational Cultures of the United States versus Essay

Comparison of Organizational Cultures of the United States versus Saudi Arabia and the United Arab Emirates - Essay Example Arguments in this paper flow from four cultural traits of effective organizations that include involvement, consistency, adaptability, and mission. The paper compares and contrasts the organizational cultures of the U.S and those of the Saudi Arabia and the United Arab Emirates by applying elements such as collectivism versus individualism, femininity versus masculinity, orientation, and power distance. America organizational culture features a system of inclusive involvement whereby employees are rewarded for taking initiatives. The American system values accountability and empowerment. The American organization cultures stress the significance of accountability. The U.S. organizational culture provides a favorable environment for peak performance accompanied by extrinsic rewards. Aspects such as individual bonuses are tied to initiative and personal accountability. The organization culture of the U.S. establishes conditions for achieving operational objectives. U.S. organization culture stresses the importance of values such as communication, innovation, collaboration, and stability, which influences the employees’ roles and expectations. The organizational culture of U.S. also encourages innovation and risk taking. Saudi Arabia and United Arab Emirates, which comprise part of Arab World, exhibits unique values and beliefs as reflected on the organizations practices and systems development, implementation and management. The two countries are heavily dependent on foreign labor, especially in essential professional and skilled or technical fields. Expatriates in the countries are hired contractually; their jobs attract high extrinsic rewards. There is a strong inclination in both countries for an increased preference for managerial positions. Survey conducted in organizations in both countries highlights conflicting attitudes towards Western business models. However, most agree that they enhance organizational performance. Regulatory decisions within the

Direct-to-Consumer (DTC) marketing of prescription drugs Essay

Direct-to-Consumer (DTC) marketing of prescription drugs - Essay Example The Food and Drug Administration is the organization in charge of regulating the DTC marketing. These advertisements are placed through the television, print media, radio and other mass and social media. Regulatory and ethical concerns regarding these advertisements, mostly with concerns on the degree to which these advertisements may excessively influence the prescriptions based on the consumer demands, when in some case, they may not be obligatory has become a contentious issue. My major intend of writing this article is to talk about the significance the DTC marketing among consumers and physicians. Presently, it is only the United States and New Zealand in the whole world that consent to DTC marketing. Print advertisements were only meant for over the counter medications during the 18th century. These adverts led to people believing in the fact that those products could cure alcohol related diseases, obesity and dyspepsia. In the 19th century, there was little oversight on the efficiency and safety of these drugs by the government. By the time, the 20th century was being ushered in, a lot of new products flooded the American pharmaceutical market, while most of them one could doubt their effectiveness. This led to passing of a Food, Drug, and Cosmetics Act in 1938 by the congress that ensured safety of the drugs on the market. Later in 1962, the FDA was granted an additional responsibility of regulating advertising of prescription drugs. Growing concerns about these advertisements led to introduction of S. 1082, the Food and Drug Administration Revitalization Act so as to requ ire a mandatory moratorium on advertising new prescription drugs, a pre-clearance of the DTC advertisements. It also required that certain language be included in these advertisements. These restrictions were removed from the bill due to pressure from the American Advertising Federation (AAF). The AAF contends that these moratoriums would violate the first amendment protection

Ethnic group Essay Example for Free

Ethnic group Essay What do we mean by ethnicity and what are some of the most important types of ethnic identification? Discuss how a country’s transition to democracy might increase ethnic tensions in some cases and decrease it in others. According to Handelman, â€Å"ethnicity is a social construction with certain common qualities† (2001). What this means in my opinion is the ethnicity is identifying with a group based on what that group has similar or alike. According to that text the most identifying types of ethnicity groups are Nationality, tribes, race and religion. Nationality is almost self-explanatory; this identifier of ethnicity is based on what the commonalty of being from the same county or land. Nationality is the combination of having the same culture, speak the same language, and having the same genealogical background. An example of this ethnic group would be like native India to the Haitians or Japanese people. This leads way to the next group tribes. A tribe is, â€Å" sub-national groups, particularly in Africa, that share a collective identity which include language and common lineage† (Handelman, 2001). I believe that tribe is not limited to those in Africa but also reaches to the many various tribes in the rain forest to Austria. This group I feel is a sub group within nationality, tribes form the same land loses the connective to Nationality based on the separation of language, culture and linage. Next we have race, basically race is based on physical identifying characteristics such skin completion and so forth. Race can be a little more harder to identify correctly based on so many factors can cause the appearance of one race on another. Also with race, it can be a common factor with tribe and nationality but the two groups still have separation despite that common trait. Last but not least is religion, unlike the others this group can be a self-choice to join. This group at most times can be based on nationality, tribe or race but can change because one’s identifying with a particular religion. Ethnicity can play a role of hindrance and positive for movement towards democracy. As defined â€Å"democracy is measured by the transparency and fairness of the essential procedures governing the election and behavior of government officials† (Handelman, 2001). Based on the different groups of ethnicity, democracy can be hinders because of one’s strong connection to it group. For example, to have a full democracy both men and women should vote, some tribes and religions do not agree with women have voting rights. Some people are so proud of their nationality and some to their race that they feel that they are the better group and do not feel others should right. On the other end of the spectrum ethnicity can help with transition towards democracy based on it wanting to come together for a greater good. For instance two races or nationalities joining together against a common enemy fight towards a form of democracy. Handelman, H. (2011 ). Dependency, Modernization, and Ethnic Conflict. In The Challenge Of Third World Development (p. 113). Upper Saddle River: Prentice Hall.

Service User and Carer Participation in Social Work

Service User and Carer Participation in Social Work Identify, using examples, how a professional social worker should work in such a way as to ensure user and carer participation. Consider the practice issues for working anti-oppressively with users or carers who are either a  frail elderly person and their carer. A professional social worker must approach the elderly person as an individual and ensure that individual as opposed to generic needs are assessed. In practical terms this means that the approach taken is built upon a mix of professional pragmatism and textbook rules. This manner of approach also ensures that the social worker can approach the practice issues identified in an anti-oppressive and professional manner which promotes both user and carer participation. Certainly in terms of personal reflection, and from the writer’s perspective; as a white, middle class person, integrating the theory of how one is required to engage oneself anti-oppressively, in the capacity of social worker with the pragmatics of good social skills and an ability to put a user, such as a frail elderly person and their carer at ease is all the more important where there are differences between the practitioner and the service user in terms of age, race, religion and sex to name just a few examples. Therefore promoting user and carer participation and working anti oppressively with frail elderly users is by no means an easy task. Such a task requires an understanding of models of oppression. Models of oppression mainly relate to the ‘isms’ within society such as ageism, sexism, classism, racism and many others (Williams, (2002) 1), and in the context of this question perhaps ageism and its avoidance within a user/practitioner setting is the most relevant. The professional social worker must be aware that models of oppression must be understood and applied within carer/user settings in order to promote an ethical, participatory relationship between the two (Cambridgeshire and Peterborough Mental Health Partnership NHS Trust (2006) 14). This is because as Beckett and Maynard ((2005) 46) observe, the social worker often deals with those groups within society who are the ‘least powerful’. One classic example of this for the social worker in a practice situation could be at a juncture where a frail elderly person reaches a stage where their needs cannot be accommodated at home, and supported accommodation options for the elderly person may need to be discussed. In this instance ‘alone time’ spent between carer and the social worker and the user and the social worker can allow both to discuss the issues at hand frankly, and decide what the best way forward might be. This ensures that there is holistic user participation, as it is important that the needs of a frail elderly person are not entirely overshadowed by the input of the carer. This by no means implies that the carer should be ignored during a home visit, or should be excluded in any manner, but there will be times when it is appropriate for the frail elderly person (provided they are compos mentis) to express their viewpoint independently of those close to them (for example if they express a wish t o have arrangements made for a will). This will also give the social worker an opportunity to have some time alone with the carer, which gives the carer an opportunity to raise concerns or to discuss issues which they would perhaps not feel comfortable raising in the presence of the person who they take care of. Of course, the user participation will be important once these discussions have taken place, because a frail elderly person cannot be placed into supported accommodation without their co-operation and consent. However, it is often beneficial, where a sensitive issue should as a move between home and supported accommodation is to be broached, that a carer and a professional social worker have an opportunity to discuss the needs of the ‘user’ of the services in a setting where these issues can be spoken of frankly. This does not mean that issues should be concealed from a user or from a carer, but often in terms of facilitating anti-oppressive practice issues it i s appropriate to relate to both user and carer in different ways, and therefore it may be necessary to communicate with one or another (user and carer) separately. In this context the issue of power within society and how it relates to social inequalities must be understood. The social worker is in quite a powerful position compared to an elderly and frail service user, and therefore a professional social worker is required to appreciate how their language must be employed as a strategy to engage the service user, and carer anti oppressively, and at the same time promoting participation. To take stock of another example to illustrate this point, let us look at a scenario whereby an elderly person who is frail is hostile to interventions from a social worker. Here, the requirements for anti-oppressive techniques of care become all the more important. Difficult questions become apparent in this context. Some examples are as follows: What should one do whereby a frail elderly person has a carer who looks after their needs on a part time basis, and the social worker feels that there are issues of self neglect during episodes where the carer is not present? To take this example a little further, a scenario could arise where a frail elderly person, whose carer is not present, is being visited by a social worker. Let us imagine that the social worker wishes to gain entry to the house of the elderly frail person in order to assess their needs and the elderly person is suspicious and does not wish to allow the person in. How can language be employed in this setting to promote an ethical relationship based on anti-oppressive techniques in this scenario? A simple answer would be for the social worker firstly to explain who they are and why they wish to pay a visit to the elderly person, and secondly another strategy which could be employed would be to say to the service user (the elderly frail person); Can I come in for a Chat/some Tea?, rather then an overly formal explanation of why they are there for example ‘I have to speak to you to assess whether you are capable of looking after yourself’. This approach also empowers the service user, since they may feel more in control of the interaction, and they might also be more inclined to perceive the social worker on friendly terms. To pose another critically important question here: how should a social worker in this above outlined scenario handle a conflict which arises between an elderly user and the state where an elderly person, who lacks capacity to make decisions for themselves is self-neglecting and will not co-operate with a social worker who encourages them to move into supported accommodation? Two models of intervention may be employed here by the social worker, to deal with the conflict. One is the state intervention model, which may involve sectioning the frail elderly person and removing them into the care of an institution, and alternatively the social worker can choose to employ more moderate interventions which involve living support from voluntary sector groups (Scottish Executive (2006) Section 1.3). Which one is best always depends upon the individual circumstances of the frail elderly person, and the judgement of the individual social worker[1]. In this context, and to continue the reference to the particular example where a social worker wishes to gain entry to the house of a frail, elderly person for the purposes of assessing their needs, it is also important to remember that the social worker owes the frail elderly person some legal responsibilities. All social work practitioners, for example are required to adhere to the various codes of ethics which have been issued through the General Social Care Council, which was set up in 2001. Amongst other duties, each of the 84000 social workers and social worker students on the Social Care Register must submit to inspection by the Commission for Social Care Inspection, and are required to have their own copies of their codes of conduct; and also as of 2003, the Social Care Register requires that only registered social workers may describe themselves as social workers (to label oneself a social worker, and at the same time intending to deceive others in this respect is now a crim inal offence) (www.gscc.org.uk). Another legal responsibility which the professional service user owes to the user and to the carer is the duty not to discriminate unnecessarily against a person on the grounds of their race, ethnicity, disability, and age to give just a few examples of areas which are protected by law by anti-discrimination legalisation. Research into what practice issues are important for services users including carers and the elderly which was carried out by the Cambridgeshire and Peterborough Mental Health Partnership NHS Trust suggests that the combating of discrimination and how it can lead to an oppressive relationship between service user and social worker is very important in social work practice (Cambridgeshire and Peterborough Mental Health Partnership NHS Trust (2006) 14). In terms of both user and carer participation, the issue of confidentiality is of the utmost importance. This builds trust between user and the social work practitioner and also may lead to a feeling of empowerment by the service user, who is in the context of this question a frail elderly person. To refer back to the first example used in this essay (where the issue of perhaps assessing the needs and views of both carer and an elderly frail person separately has been raised); where there are issues which are quite sensitive between a carer, and a frail elderly person, it is important that the confidence of both parties are respected by the social worker. It is also important to speak to each person on their terms. One classic example of this in the context of a frail elderly person, addressing the user firstly by using their formal title ‘Miss Jones’ for example or ‘Mrs Smith’, as opposed to the use of first names is potentially an important strategy to emp loy. It is often the case that there will be a large generational gap between the frail elderly person and the social worker, and this makes to concept of anti-oppressive techniques and participation techniques all the more important. Such a generational gap may make a frail elderly person perceive the social worker as more of a threat to them, and may perhaps convey to them the impression that the social worker has little understanding of their needs and view of the world. In this sense, also good case management and record keeping (often a legal requirement for social workers) will also facilitate user and carer participation, as well as anti-oppressive practices. In conclusion therefore there are a plethora of practice issues which are pivotal in a scenario where a social worker is required to interact in a professional capacity with a frail elderly person and their carer. All of these issues are intersecting, related, and sometimes contingent upon each other. The requirements for user and carer participation and for an understanding of anti-oppressive techniques are therefore complex concepts which require a pragmatic approach, integrated with a theoretical approach on the part of the contemporary professional social worker. These arguments have been supported throughout the essay through a focus upon reflective and theoretical reasoning. Bibliography Books Beckett, C. and Maynard, A. (2005) Values and Ethics in Social Work. Publisher: Sage Publications. Place of Publication: UK. Articles Cambridgeshire and Peterborough Mental Health Partnership NHS Trust (2006) Strategy for Social Work and Social Care. Publisher: Cambridgeshire and Peterborough Mental Health Partnership NHS Trust. Place of Publication: UK. Scottish Executive (2006) The Need for Social Work Intervention. Publisher: Scottish Executive. Place of Publication: UK. Williams, C. (2002) A Rationale for an Anti-Racist Entry Point to Anti-Oppressive Social Work in Mental Health Services Critical Social Work, 2002 Vol. 3, 1. Website http://www.gscc.org.uk/News+and+events/Media+releases/Put+social+care+centre+stage+in+social+exclusion+drive.htm >>. 1 Footnotes [1] See the Scottish Executive Publication for a more in depth account of models of intervention.

How John Keats used Symbolism in his Ode to a Grecian Urn Essay

How John Keats used Symbolism in his â€Å"Ode to a Grecian Urn†   Ã‚  Ã‚  Ã‚  Ã‚  John Keats was born in 1795 in Moorfields, England. He was the son of a stableman who married the owner’s daughter and eventually inherited the stable for himself. He was fourteen when his mother died of tuberculosis. Having been apprenticed to an apothecary at the age of fifteen, John felt the need to leave medical field to focus primarily poetry. Keats’s imagery ranges from all of our physical sensations: sight, touch, sound, taste, and sexuality. Keats is one of the most famous for his Odes. Traditionally, the ode is lengthy, serious in subject, elevated in its diction and style, and often elaborate in its stanza structure. â€Å"Symbolism seems the obvious term for the dominant style which followed nineteenth-century realism† (Wellek 251). According to an article found in Jstor journal, written by Vyacgeslav Ivanov, titled, Symbolism, â€Å"symbols are far from being an invention and convention of mankind, constitute in the universe, all pulsating with life, a primordial imprint in the very substance of things and, and it were, an occult language by means of which is achieved a preordained communion of innumerable kindred spirits, no matter how these spirits may differ in their individual modes of existence or whether they belong to different orders of creation† (Ivanov 29). Keats uses symbolism in â€Å"Ode to a Grecian Urn† to illustrate his love for ancient Greece.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã¢â‚¬Å"Ode to a Grecian Urn’ was written by John Keats at some unknown date. â€Å"The Urn, as Keats described it, was a classical vase, decorated with a frieze of engraved figures in scenes from pastoral life. In reality it was more than any particular vase which he had seen on his museum excursions with Haydon or Severn. The Grecian Urn represented poetic vision, the timeless, enchanted world into which the artist’s imagination alone can enter,† as stated in Robert Gittings and Jo Manton’s book titled The Story of John Keats (Gittings and Manton, pg. 148). In this poem Keats wants to create a world of pure joy, but the world is of make believed of people living in a moment in time. In an article titled, â€Å"Thought is sacrificed to sensation in the poetry of John Keats,† author Iain Morrison states that â€Å"Existing in a frozen or suspended time, they cannot move or cha... ... to know.† The beauty lies in the urn. â€Å"What the imagination seizes as beauty must be truth,† as stated by Catherine Owens Peare, author of a book titled John Keats a Portrait in Words. â€Å"John Keats’s â€Å"Ode on a Grecian Urn† was both inevitable and incredible. It was inevitable that he should by now have struggled free of the sonnet with its fourteen-line prejudice to create this ten-line stanza and its two pairs of lines and two sets of triple rhymes, inevitable that in developing his own style he should have resolved his philosophic search at this his period of most superb creativity† (Peare, pg. 174). Douglas Wilson’s article in Jstor titled â€Å"Reading the Urn: Death in Keats’s Arcadia,† â€Å"Like Blake’s â€Å"Mental Traveler† and so many other Romantic poems, â€Å"Ode on a Grecian Urn† invites the reader into a landscape of consciousness. As S.T. Coleridge puts it, the primary function of the poetic work, like the visual language of painting, is â€Å"to instill energy into the mind, which compels the imagination to complete the picture. The ode’s speaker responding to an imaginary urn conjures up, as part of a mental dram, the underside of a vanished culture that created such urns† (Wilson 823).

Civil War Medicine :: essays research papers

In the early years of the Civil War it became clear that disease would be the greatest killer. Twice as many Civil War soldiers died of disease then that were killed in combat. This was due to unsanitary and filthy conditions, untrained Medical personnel and poor medical examination of new soldier’s. One fact from the Civil War was 315,000 soldiers died from illnesses that included: 44,558 from diarrhea/dysentery, 10,063 from malaria, 34,833 from typhoid, 958 from typhus and 436 from yellow fever. The sanitary conditions that a cured during the civil war was shocking. Unsanitary hospitals and camps kept the wounded soldiers in large groups, which were ideal places for infection, fevers and disease to spread. Soldiers were not immune to childhood diseases like the measles and small pox. Medical science had not yet discovered the importance of antiseptics in preventing infection. Water was contaminated and soldiers sometimes ate unripened or spoiled food. There weren’t always clean rags available to clean wounds. Because of frequent shortages of water, surgeons often went days without washing their hands or instruments. So now germs were passing from patient to patient. The Civil War was fought at the end of the middle Ages; therefore the Medical Corps was unqualified in all fields of medical care. Little was known about what caused disease, how to stop it from spreading, or how to cure it. Surgical techniques ranged from the tough to easy. Underqualified, understaffed, and undersupplied medical corps, who was often referred to as quacks and butchers by the press, took cared of the men in the Civil War. During this period a physician received minimal training. Nearly all the older doctors served as apprentices in lieu of formal education. Even those who attended one of the few medical schools were poorly trained. The average medical student trained for two years, received no experience, and was given virtually no laboratory instruction. Still, another reason for disease being the greatest killer in the Civil War was the bad medical examinations of recruits. The recruiting process allowed underage, overage men and those in noticeably poor health to join the army on both sides. Two hundred thousand recruits originally accepted for services were told to be unfit and discharged, either because they had become ill or because a routine examination revealed their bad condition.

Employment Law Compliance Plan Essay

Per your request, I was delegated the duty of developing the Employment Law Compliance Plan for Bradley Stonefield and his limousine company. Based on the meeting notes, Mr. Stonefield wants to operate a limousine company in Austin, Texas and to have at least 25 employees working for him within the first year. To ensure the success of Mr. Stonefield’s business, I have developed an employment law compliance plan that he should follow. This communication serves as confirmation of the employment laws that are relevant to Mr. Stonefield’s business. It will also provide how the employment laws should be executed and the consequences of noncompliance. This memo will give information regarding federal employment laws and regulations specific to Texas. The laws that will be discussed are The Texas Minimum Wage Law, The Age Discrimination in Employment Act of 1967, The American with Disabilities Act of 1990, and the Immigration Reform and Control Act of 1986. The Texas Minimum Wage Law Texas implemented the federal minimum wage rate of $7.25 per hour in July 24, 2009. Another provision of the law allows automatic increases in the minimum wage amount when the rate of the federal rate increases. The law also  mandates employers provide its employees a paycheck statement, which shows the number of hours an employee has worked (including overtime), the amount of pay they received, and any deductions. The Texas Minimum Wage Law aims to ensure that all employees are treated fairly and equally, regardless of where he or she may fall on the pay scale. Mr. Stonefield’s limousine company can comply with the Texas Minimum Wage Law by ensuring payroll is processed correctly. Additionally, the company should save records of all payroll, for the mandated period, for future references and ensure that the pay rates comply with the minimum wage law. Mr. Stonefield can purchase payroll specific software and individuals skilled in payroll processing to ensure compliance. The Texas Department of Labor enforces the Texas Minimum Wage Law. Individuals of the department of labor audit businesses to confirm the business is operating according to this law. If a business is found to be noncompliant, they could be fined up to $10,000.00 and criminally prosecuted. If the business is in violation for a second time, the business owner may be imprisoned. Penalties of up to $1,100.00 per violation can be executed to employers and businesses who repeatedly violate the minimum age requirement. The Age Discrimination in Employment Act of 1967 The Age Discrimination in Employment Act of 1967 prohibits discrimination in benefits, salary, and employment for employees who are age 40 and over. However, if the employer can validate that age is an occupational qualification, this law would not apply. The law is administered and executed by the Equal Employment Opportunity Commission (EEOC) and â€Å"[a] key objective of the law is to prevent financially troubled companies from singling out older employees when there are cutbacks† (Cascio, 2013, p. 109). To comply with the Age Discrimination in Employment Act, Mr. Stonefield’s limousine company cannot deny employment or terminate an employee over age if the employee is of the age of 40 and over. However, if an individual lacks necessary skill functions or has poor performance, who happens to be the age of 40 or over, the company is within its limits to terminate the employee. Because age is not a determining factor, the company is justified  in terminating the employee. Noncompliance of the Age Discrimination in Employment Act can cause extensive financial damage to a company. A victim of age discrimination can obtain compensation, including attorney’s fees, court cost, and monetary compensation and punitive damages from the business. There are certain guidelines associated with the amount of compensation a victim can be awarded if age discrimination is proven. Mr. Stonefield is anticipating on employing up to 25 individuals to operate his limousine company. According to the EEOC, employers with 15-100 employees, the limit for compensation and punitive damages is $50,000.00 per claim. Additionally, if an employer: â€Å"resist, oppose, impede, intimidate or interfere with a duly authorized representative of the [EEOC] while it is engaged in the performance of duties under [this law] shall be punished by a fine of not more than $500.00 or by imprisonment for not more than one year, or both† (Equal Employment Opportunity Commission, 2013, SEC. 629). The Americans with Disabilities Act of 1990 The Americans with Disabilities Act (ADA) was approved in 1990, which prohibits employers from discriminating against potential employees with disabilities. A qualified individual should be able to perform the essential duties of the job with or without accommodation. In Mr. Stonefield’s case, he would not be held responsible for not hiring a blind driver. However, if a blind individual has the qualifications to complete data entry job functions, Mr. Stonefield would need to make reasonable accommodations for the essential job functions. According to Cascio (2013, p. 111), â€Å"almost 13 percent of people ages 21 to 64 in the United States have at least one disability, a percentage that more than doubles to 30.2 percent for people ages 65 to 74†. It is also essential for Mr. Stonefield’s limousine location to be accessible for individual with disabilities (e.g. ramps, bathroom stalls, etc.). Additionally, Mr. Stonefield is not allowed to ask or discuss a potential employees past claims or medical history, as it would be in violation of ADA. The EEOC enforces the ADA; however, there are other avenues victims can make claims of discrimination (e.g. Attorney General’s Office, U.S. Department of Justice, etc.). Violation of the ADA, in  connection with the Texas Labor Code, can be subject to damages payable to victims. These damages can include back pay, punitive damages, mental anguish, and pain and suffering (State of Texas: Office of the Governor, n.d., para. 7). Caps are provided for the amount awarded to victims of such discrimination and is based on the number of employees working for the business. In Mr. Stonefield’s case, if he is found in violation of the ADA and because he has fewer than 101 employees, his cap would be $50,000.00. The Immigration Reform and Control Act of 1986 The Immigration Reform and Control Act of 1985 sets conditions around employer’s inability to hire illegal aliens. Companies can be sanctioned, and fined and the law relates to every employee. This law essential for Mr. Stonefield to adhere to, as in 2012 there were an estimated 1.7 million illegal immigrants residing in the state of Texas (SOLà S, 2013, para. 3). In order for Mr. Stonefield to comply with this law, it is essential he verifies the identity and the work status of all of the potential employees. Typically, most companies require new hires to fill out paperwork, such as an I-9, and obtain copies of identifiable documents (e.g. license, state issued identification, Social Security card, etc.). Companies that do not comply with this law can receive severe and harsh punishments and fines. According to Cascio, (2013, p. 110), â€Å"failure to comply with the verification rules, fines range from $100 to $1,100 for each employee whose identity and work authorization have not been verified†. Fines and penalties can range from $250.00 to $10,000.00 for each undocumented worker. Frequent or repeat offenders can be charged criminally. Texas law enforcement works with the federal agency Immigration and Customs Enforcement (ICE) to enforce the federal Immigration Reform and Control Act. Conclusion The employment compliance plan a general overview of the anticipated laws Mr. Stonefield’s limousine company can use to ensure the success of his business. Additionally, complying with the proposed employee compliance plan can save the company unnecessary expenses. Some of the most complicated  factors in establishing compliance with these laws are understanding the laws, knowledge of how these laws can affect the business, and the consequences if they are violated. As Mr. Stonefield will be operating a new company, it may be beneficial for him to hire a compliance officer to ensure he meets the necessary guidelines. References Equal Employment Opportunity Commission, 2013. Retrieved from http://www.eeoc.gov/eeoc/history/35th/1990s/ada.html Cascio, W. F. (2013). Managing Human Resources; Productivity, Quality of Work Life, Profits. McGraw-Hill. Solà ­s, Dianne. (23 September 2013). Illegal immigration into Texas increasing slowly, says Pew Research Center. Retrieved from http://www.dallasnews.com/news/state/headlines/20130923-illegal-immigration-into-texas-increasing-slowly-says-pew-research-center.ece State of Texas: Office of the Governor. (n.d.). Employment Protections. Retrieved from http://gov.texas.gov/disabilities/resources/employment_protections

Dawn Muscroft Essay

The purpose of this report is to show an analysis of the role and responsibilities of teachers, incorporating some research topics including codes of practice, and also the boundaries and relationship between the teaching role and other professional roles. The report will also show the roles of initial and diagnostic assessments. My own role and responsibility in education and training Blatchford (2013) identifies that regarding professional conduct, a teacher is expected to show high standards, uphold public trust, act within the statutory frameworks, and have a proper and professional regard for ethos, policies and practices within the establishment in which they teach. As an Employability Skills Tutor, my roles and responsibilities can vary from session to session, although the fundamental rules apply daily. These include carrying out initial diagnostics, planning lessons, and preparing resources. Machin, Hindmarsh, Murray and Richardson (2013) identify that learner should be motivated by the teacher or tutor to develop both their ability and their aspirations to learn. Personally, I believe that my role is not just about the teaching of the subject matter. It goes a lot deeper into promoting social inclusions, working together, guidance and supporting each others ideas, and identifying individual needs. These are shown in the Teacher training cycle identified b y Ann Gravells (2012): Identification of need The need of the student is often gained through discussion, and through initial diagnostics relating to maths and English capabilities. The discussion between the learner and the teacher helps both parties to attain whether this is the right course, with the right materials and resource to succeed. Planning and Design One the identification of needs has been identified, then the planning and design of the individuals learning can begin. It is often a beneficial exercise to complete a learning style questionnaire suck as VAK, in order to identify the strongest learning styles and plan lesson to match those styles, such as kinaesthetic which is translated into ‘touching and doing’. Delivery/Facilitation Once a teacher is aware of the variation of learning styles with a class setting, then the delivery can be adapted to meet those styles to suit the lesson. If some learners prefer to be ‘hands on’, then a simple flipchart exercise can be agreed. This will also assist those who visual learners, as the flipchart can be presented back and also put on display, and these learners who are auditory learner’s can listen to the information presented back to them. Assessment Throughout the course, the teacher should be continually assessing the learners to ensure full understanding of the subject and the course work involved. This can be done in a number of ways, including small written work, looking at grammar and punctuation skills. Evaluation The teacher should also be continually evaluating the standard of the lesson, to see whether they are being successful in their approach to the class style of learning. Again, this should be adapted to reach all of the students. My learners have come onto the course as they have been unemployed for some time, and have often lost their confidence in their abilities and strengths. It is part of my role to instil those characteristics back into the learners, and guide them into the interview process. There are of course  boundaries that are in place Boundaries As a teacher or tutor, you must always maintain your boundaries. If learner sees you as more of a friend, then they may feel that they can push those boundaries with regards to lateness, inappropriate language, or general inappropriate behaviour. The boundaries between the teaching role and other professional roles are close together. For instance within other professions such as youth worker, the role becomes that of a mentor, guide and possible counsellor, and often learners can express themselves in a more ‘open’ manner. Within the nursing profession, the role becomes more of an observer for vital signs, listener, and carer. However, within the teaching role, there must be a clear boundary regarding ‘the relationship’. You are the leader, the one with the knowledge of the subject matter. Therefore, you should be ready to teach all students, and become involved in their ‘study life’ whilst maintaining and appropriate distance from their Ã¢â‚¬Ë œout of study life’. Relationships The relationship between the teacher and the learner should always remain professional. In the world of technology such as Facebook, it would be unsuitable for the teacher and the learner to become involved in each other’s personal lives, as this can impact into the teaching or any potential disciplinary processes than may need to be addressed. Before any actual classroom teaching can take place, initial and diagnostic assessments must be carried out. These are paramount in agreeing individual learning goals, and planning the progression of the learner with the teacher. Initial Assessment From the very beginning of the course, teachers should begin to analyse their learners through initial assessment methods. The assessments best suited to  guide improvements in student learning are quizzes, tests, writing assignments, and other assessments such as a group activity. These can easily give the teacher/tutor an insight into the learning needs of the learners. Also self-assessments such as the VAK (Visual, Auditory, and Kinaesthetic) learning styles questionnaire can also highlight the learner’s preferences to learning, as well as highlighting their understanding of the course that they are undertaking. Diagnostic Assessment bksb ® is the UK’s most popular online Functional Skills Solution. Last year, over 1.2 million individual learners used bksb to improve their Functional Skills in English, maths and ICT. In the 19 year history, over 25 million learners have benefitted from our easy-to-use online assessments and learning resources. This type of diagnostic assessment is useful within the teaching arena, as it highlights areas where the learner would benefit from extra support, or further training. During some courses, the initial and diagnostics assessments can be varied. My own experience of both initial and diagnostic assessments has been mixed as a reviewing tool. During spelling tests and grammatical sheets that needed writing on, my learning style as a visual learner was put to use, as I could read and re read the paper, and check the work that I had completed in both the English and the mathematical pieces. However, when it came to the bksb diagnostics, I felt more rigid and nervous, as I also had to concentrate on my hand eye coordination, moving the mouse to where the correct section should be, the classroom environment that I was in during the session, and a number of distractions from others. I feel that the bksb did not build my self-confidence and this can be detrimental in some cases. Each learner will have their own learning style and it is the role of the teacher to adjust these diagnostics to meet all learners’ requirements. There are a number of legislation requirements for people within the education sector, and below lists some of those points: Health and Safety The Health and Safety at Work Act 1974, describes duties of employers and employees. The most important is to make safe a place of work. The main rules are: to take care and not to injure yourself and others. to teach people to recognize symbols of danger to make safe place of work/ safe accesses to and from place of work to supply free protective equipment to have risk assessment to have general safe policy to ensure safe in areas of specific kind of risk like chemical, electrical, biological, physical area to ensure lit and ventilation to report injuries and near misses to follow special regulation like: COSHH factsheet, fire extinguishers factsheet, risk assessment factsheet, safety signs factsheet Equality and Diversity All organisations and teaching establishments now have an obligation to ensure equality and diversity is paramount to all learners. Acas (the Advisory, Conciliation and Arbitration Service), has a number of publications regarding the Equality Act 2010, and highlights the following protected characteristics: *Age *Gender Reassignment *Disability *Marriage and Civil Partnership *Pregnancy and Maternity *Race *Religion or Belief *Sex *Sexual Orientation The characteristics are protected against any form of discrimination. The implications for the teacher Data Protection The data Protection Act 1974 covers a wide range of confidentiality issues. However, within the teaching sector the points most relevant are: You must only collect information that you need for a specific reason The information must be kept secure The information should be relevant and up to date Safeguarding Dearne Valley College, quote the following within their policy (Ref S) : ‘Section 175 of the Education Act (2002) which requires FE colleges to make arrangements to ensure their functions are carried out in ways that ensure the safeguarding and welfare of children and young people, taking into account the guidance issued by the Secretary of State in considering what arrangements they need to make. Children Act (2004) Section 11 places a duty on local authorities and any person providing services in pursuance of section 74 of the Education and Skills Act 2008 to make arrangements with relevant agencies to cooperate to safeguard and promote the welfare of children (ie people under the age of 18). Every Child Matters: Change for Children (2004) set out the national framework for change programmes to build services around the needs of children and young people to maximise opportunity and minimise risk. Working Together to Safeguard Children (Dept for Education March 2013) states that all agencies and individuals should proactively aim to safeguard and promote the welfare of children so that the need for action to protect children from harm is reduced. Safeguarding Vulnerable Groups Act (HM Government 2006) provides legislative framework for the vetting and barring scheme for those working with children and vulnerable adults. It is the government’s response to Recommendation 19 of the Bichard enquiry 2004. Safeguarding Children and Safer Recruitment in Education (Dept for Education 15/10/12) this is the updated version which looks at the recruitment and selection process. The Disclosure and Barring Service (HM Government website 15/11/13) sets out the guidelines of the scheme which aims to prevent unsuitable people from undertaking certain paid or volunteer work with children or vulnerable adults ‘No Secrets’ Guidance (HM Government 2000 reviewed 2009) and related South Yorkshire policy Safer practice, safer learning (NIACE December 2007)’ Human Rights Citizens of the UK have certain fundamental human rights which government and public authorities are legally obliged to respect. These became law as part of the Human Rights Act 1998. Some of the most applicable human rights in a teaching environment are: the right to life (respect commitments of learners) freedom from degrading treatment (disrespecting learners) the right to liberty (freedom of expression within social limits) the right not to be discriminated against (promoting diversity and equal opportunity) the right to an education (the right to a fair education) Codes of Practice The institute for Learning, or IFL as it is better known, is the independent, member-led professional body for teachers, trainers, tutors, assessors and other professionals working across a variety of sectors, including sixth form colleges, further education colleges, and work based learning. It holds a multitude of information regarding teaching practice, and has a number of resources within the website. Teaching staff can learn about mew policies as they change, and can become members of the IFL. The IFL code of practice came into force in 2008. This covers the following points: Integrity Respect Care Practice Disclosure Responsibility As with all the above legislative requirements, the consequences to both the tutor and the student could be catastrophic. For instance, should a learner be having personal issues such as abuse, and is not performing the tasks or work set in the classroom, then it is the tutors responsibility to ensure that they address the issue with the leaner in an empathetic and confidential way, thus getting to the core of the problem, and not assuming that the student does not have the capability to do the work. Misreading any signs of such behaviour could result in the student become more and more withdrawn and possibly losing their place at the teaching establishment, purely based on the lack of support he or she has received. The initial training and on-going publications within the teaching establishment will enable the tutor to understand and comprehend the signs of any behavioural issues, whilst maintaining their knowledge of the legal requirements when teaching a class. Bibliography Acas – www.acas.org.uk BKSB http://www.bksb.co.uk Blachford, R. (2013) The 2012 Teachers’ standards in the classroom. London. Sage Learning Matters. Dearne Valley College – https://gateway.dearne-coll.ac.uk/qualityframework/,DanaInfo=dvc-intranet.dearne-coll.ac.uk+doclist.asp?id=S&title=Safeguarding Every Child Matters – http://www.everychildmatters.gov.uk/ Gov.uk – http://www.direct.gov.uk/en/Employment/DiscriminationAtWork/DG_10026449 Gov.uk – http://www.direct.gov.uk/en/Employment/DiscriminationAtWork/DG_10026667 Gov.uk – http://www.direct.gov.uk/en/Employment/DiscriminationAtWork/DG_10026429 Gov.uk – http://www.dh.gov.uk/en/SocialCare/Deliveringadultsocialcare/Vulnerableadults/DH_4118919 Gov.uk – http://www.direct.gov.uk/en/DisabledPeople/RightsAndObligations/DisabilityRights/DG_4001068 Gov.uk – http://www.direct.gov.uk/en/Governmentcitizensandrights/index.htm?cids=Google_PPC&cre=Government_Citizens_Rights Gov.uk – http://www.direct.gov.uk/en/Parents/Schoolslearninganddevelopment/YourChildsWelfareAtSchool/DG_4016097 Gov.uk -http://www.ico.gov.uk/Home/what_we_cover/data_protection.aspx Gravells, A. (2012). Preparing to teach in the lifelong learning Sector. 5th ed. London. Sage Learning Matters. IFL http://www.ifl.ac.uk Machin, L, Hindmarsh. D, Murray, S. Richardson, T. (2013) A complete guide to the level 4 certificate in Education. 1st ed. At Albans. Critical Publishing Ltd. Wilson,L.((2014)Practical Teaching, A Guide to teaching in the education and training sector. Andover, Hampshire. Cengage Learning.